3 Ways to Promote Your Products and Services

Here are some simple ways to promote your products and services in 2009 courtesy of Salesrep Radio (check out their excellent podcast here):

1. You talk about your product/services – face to face networking like BNI
2. You write about your product/services – start a blog
3. Other people talk about your product/services – testimonials

Testimonials – use them to fulfill this third type of marketing

• Holidays – we just came through the rounds of cards so send a note anytime you can add some value to your clients’ lives.
• Use social opportunities to build relationships – there really is something to those extra football tickets after all
• ASK for the testimonial using these questions:
  • Why was it a good experience?
  • Describe the experience with your salesperson
  • Describe your experience with the product/service
• Use an online assessment tool – like SurveyMonkey
• Methods:
  • Written – develop a scrapbook, use your website (think of Amazon user reviews)
  • Audio – carry a voice recorder or turn your phone into one
  • Video – next wave – by seeing that client, prospects can see the sincerity of the message.  Check out the Flip MinoHD

You Are the Message; Package Your Personal Brand

Image consultant Gloria Starr said “In every business and personal life situation, appearance counts! Packaging is all about appearance. Will someone like you, trust you, buy from you, hire you, date you or ask to marry you?

Your brand at a glance: The way you package yourself is not a mask to disguise yourself. It is exactly the opposite. Your personal packaging is a way to communicate the substance, the integrity and likeability of you as an individual.

“People are influenced consciously and unconsciously by your appearance, your physical attributes, your accessories, your speaking pattern and grammar and your gestures. You will be evaluated on your business card, your resume, the car you drive, the pen you write with, the clothing you wear, your voice and your posture.

“Polish, poise, posture, presence and positioning all add up to a fabulous presentation of yourself. Always showcase yourself in the best possible way – your personal and professional most appealing and authentic self.

“Learn to stand out in the crowd. Select garments that suggest power. Clean lines, solid colors and accessories that spell success. Build a core wardrobe around two or three basic colors and add accents in a blouse or shirt and your accessories. Cloak yourself in the garments that spell leader.

“Excellent posture adds presence, makes you look thinner and adds to the look of confidence and leadership. Head to toe, your package should express your talents and ability, your winning attributes and charisma.”

http://www.gloriastarr.com