Equity Expert’s Weblog

February 4, 2009

Blogging About E-Lending

Filed under: Uncategorized — equityexpert @ 1:23 pm
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 By Anthony Garritano

NEW YORK-Now is as good a time as any to really talk about the problems that exist in the mortgage space. And certainly there are a few problems out there. Gone are the days when it’s best to keep everything close to the vest to maintain a competitive advantage. The industry has to open up and communicate, and let’s face it open communication is what the Internet, and more specifically, blogs are for. And slowly but surely, the industry is getting this message.

For example, Cyberhomes recently launched a blog that extends the full potential of information exchange and social networking to professionals in the real estate and mortgage industries. CyberhomesBlog.com delivers writing and analysis of real estate trends and technology. Cyberhomes.com is the home and neighborhood evaluation portal launched in 2007 by Fidelity National Financial Inc., a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries. “Internet and social networking technology have brought us to the point where a well designed and maintained blog can now serve an entire industry the way the water cooler, bulletin board, break room and even test kitchen once served a single office,” said Reggie Nicolay, Cyberhomes’ director of social media in a prepared statement.

Also, Bill Adamowski has taken the idea of blogging even further by launching MorLinkz, the first professional online networking community dedicated to the mortgage industry. Free to mortgage professionals, the MorLinkz network enables its members to connect with each other and collaborate online. In addition, members can post jobs, find jobs, get industry news, discover new business opportunities, publish blogs, participate in forums, etc.

January 23, 2009

Attitude and Perseverance Will Help Sales People Survive

Filed under: Uncategorized — equityexpert @ 1:13 pm
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January 23, 2009  

By Brad Finkelstein

Telephone sales expert, Art Sobczak, in a recent TelE-Sales Tip, admits that the current business climate is bad. But, he continued, “The successes in life adapt to their environment. They make changes. They act.”

He spoke with an expert on peak performance and motivation, Alan Zimmerman, and asked him what salespeople need to do, right now, to keep their attitudes high and outsell the competition. “Here are his common-sense, on-target answers. First, on attitude:

  1. Refuse to blame anyone or anything for sales problems. Blaming anything outside of yourself doesn’t change anything. All blame can do is keep you stuck or make you spiteful, neither of which will turn you into a winner. Ever wonder why one salesperson prospers while another suffers in the same situation? The answer is simple: The suffering salesperson will waste time on blame, while the prospering salesperson is investing time and learning how to get better. What are you doing, right now, to get better? 
  2. Refuse to use a loser’s language. The most successful, and I might add, the happiest salespeople, refuse to use a loser’s language. They know that words precede results. They know if they talk like a loser, they’ll end up losing. George Schultz, the former U.S. secretary of state said, “The minute you start talking about what you’re going to do if you lose, you have lost.” The salesperson who will not acknowledge defeat cannot be defeated. That person is guaranteed to win in the long run. It’s a given. 
  3. Choose to believe in yourself. Even though you may have some doubts about your sales abilities, even though the balance sheet of your life may show more liabilities than assets, you’ve got to believe in yourself. Sugar Ray Robinson, the boxing champ, said, “To be a champ, you have to believe in yourself when nobody else will.” If that sounds easier said than done, all you have to do is start affirming it. Tell yourself 20 times a day, 100 times a day, “I like myself. I believe in myself. And I am a great salesperson.” Eventually your subconscious mind will start to accept your affirmation, and you will believe in yourself. (By the way, the cynics laugh and make fun of this. Just ask them what their sales results are, though.) 

Mr. Sobczak also relayed Mr. Zimmerman’s advice about what salespeople need to do to keep selling in tough times.

  1. Work hard. If someone were to follow you around for a week and painstakingly recorded everything you did to advance your sales career, would that person walk away with a long list of all the things doing to get ahead? Or would that person have a long list of the excuses you gave and the times you wasted? Sometimes people fool themselves into thinking they’re putting out 100% effort, when in reality, they’re not. 
  2. Practice endurance. Most sales people want success the easy way, but in reality, success comes only after persistence. “Could the same be said of you? That you never give up? That you endure? Or do people, secretly behind your back, say you bail out when things get a little tough? Do they say you give up way too easily or throw in the towel too quickly? Do they point out the fact that you seldom finish what you start?” asked Mr. Sobczak. 
  3. Stay committed. “Everything else being equal, commitment wins every time. So fight back any feelings of discouragement that might get in your way. Don’t allow yourself to hang it up when things get rough,” he said. 

His conclusion: “Most salespeople don’t fail. They just give up.”

In a separate tip, Mr. Sobczak commented on one sales woman who tended to preface everything she said to her prospects with a negative comment. And, he added, not surprisingly, she had negative results. But sales people can overcome this problem.

“First, be certain you’re not now in the habit of negatively preconditioning your listener. And with many people, it is a habit. “Listen to your calls from the perspective of the prospect/customer. Thoroughly analyze your language to determine if you use ‘conditioning’ phrases that frost listeners. Catch yourself before you use them. “Then, get in the habit of grooming an atmosphere in which your listeners will positively view your information. And it’s not that difficult,” he said.

Art Sobczak is the president of Business By Phone Inc., Omaha, Neb. More information about his tips is available at www.businessbyphone.com.

January 5, 2009

What We’re Hearing

Filed under: Uncategorized — equityexpert @ 12:43 pm
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January 2, 2009

By Paul Muolo

Capitalism is a wild and wacky game. And it’s not for those with weak guts, which brings me to the case of IndyMac whose long awaited sale was announced by the Federal Deposit Insurance Corp. Friday afternoon. The new “owners” of IndyMac are essentially a bunch of hedge funds that are well known for some of their contrarian bets in financial services. First and foremost among those private hedge funds is Paulson & Co., led by hedge fund guru John Paulson, who made a killing (a $15 billion killing) by shorting the ABX Index back in 2007 and early 2008. The ABX gauges the value of subprime bonds and we all know what happened there, don’t we? For some reason the FDIC didn’t mention Mr. Paulson’s $15 billion winning bet against the B&C market in its press release. The FDIC’s original investment banker on the sale of IndyMac was Lehman Brothers, which went bust a few months after getting the assignment. The advisor to the consortium? That would be Merrill Lynch & Co., which helped cause the subprime crisis by financing dozens of subprime lenders, buying their loans and packaging them into securities (CDOs) for sale to institutional investors in the U.S. and overseas. (Lehman did that too.) Like I said, capitalism is a wild and wacky game. But who knows any more, really? If John Paulson is putting his reputation (and a little bit of his money) on the line, maybe this actually signals a “bottom” in the mortgage and credit crisis. For the full story on the sale of IndyMac visit: http://www.nationalmortgagenews.com/…

How’s the refi boom looking these days? Answer: it depends on who you ask. On Friday I interviewed Brian F. Benjamin who runs Two River Mortgage & Investment of Red Bank, N.J. Last week, Brian said he received 15 calls for jumbo mortgages where the loan amount was north of $1.5 million. But of those 15 it looks like he will only be able to close two loans. Brian, who operates as a broker, said many lenders have tightened jumbo guidelines by so much that borrowers don’t have a chance. “Some will only do the loans if the LTV is 50% or better,” he said. He also complained about Fannie Mae “adders” where the GSE charges extra points and fees for low FICO score mortgages. He gave an example on a $275,000 mortgage where the borrower has a 659 FICO. The total “adders” (fees) came to 2.55 points. I asked him if the fees were going to the lender or Fannie. His reply: “It’s going to Fannie one way or the other — directly or indirectly,” he said. Meanwhile, one rank and file retail LO for a top ten ranked lender — who requested his name not be used — told us he’s getting “lots of calls” on refinancings via the company’s 800-number. But it’s not a slam dunk by any means. The biggest problem with the applicants who are looking to refinance is “not enough equity,” he said, “or poor credit.” Stay tuned…

December 31, 2008

Filed under: Uncategorized — equityexpert @ 12:40 pm

Study: Incomes Fail to Keep Pace with Rising Housing Costs

By Amilda Dymi

WASHINGTON-Higher living costs indicated by large increases in a wide variety of housing expenses other than higher mortgage costs are impacting both homeowners and renters’ ability to cope with the current economic crisis and more specifically with foreclosures, a recent study finds.

Entitled, “Stretched Thin: The Impact of Rising Housing Expenses on America’s Owners and Renters,” the study conducted by the National Housing Conference research affiliate, Center for Housing Policy, found that between 1996 and 2006, all the major categories of homeowner expenses increased faster than incomes.

Mortgage payments increased 46%, utilities 43%, property taxes 66% and property insurance 83%, compared to a mere 36.3% increase in homeowner incomes. Similarly, during this period rents increased by 51% while renter incomes increased only 31.4%. In addition, increases in the cost of heating oil, natural gas and gasoline have further lowered families’ buying power.

It shows that mortgage payments are only one of several factors contributing to rising housing and living costs, which are “adversely affecting virtually all segments of the housing market – homeowners and renters, new and longtime homeowners, and households with and without mortgages.”

The study found nearly one-in-six households – some nine million homeowners and nine million renters – spent more than half their income on housing in 2006, “which is a share of income far in excess of the 30% threshold generally considered affordable.” (In this study, housing expenses include rent or mortgage payments as well as the cost of utilities, property taxes, insurance and maintenance).

“By documenting the substantial increases in a wide variety of housing expenses, this study shows that the nation’s housing concerns extend beyond higher mortgage payments,” said Center for Housing Policy chairman John McIlwain, a senior resident fellow at the Urban Land Institute, and Ronald Terwilliger, chair for housing. “To get the American economy back on its feet, we will need to look comprehensively at helping Americans afford the full ‘costs of place,’ which include the costs of shelter, utilities and transportation.”

Findings show housing expenses increased “at a pace that far outstripped growth in income.” Housing expenses for homeowners increased by 66% in the 1996-2006 period, while incomes grew by 36%. For renters, the increase was 51% compared to 31% income growth. The median income of renters at slightly more than half the median income of homeowners did not change over the 10-year period.

Housing expenses increased by an average of $5,314, or 64.9%, which is much higher than other major expenses such as food at $1,412, or 30.1%, transportation at $2,126, or 33.3%, and even health care at $996, or 56.3%, while median incomes rose 35.8%.

In 2006, homeowners typically spent 26.2% of their income on housing expenses up from 21.5% in 1996 – while renters spent 29.4% of income, up from 25.6%.

Mortgage principal and interest payments are generally the largest housing expense for homeowners with mortgages, consuming over one-fifth of incomes. From 1995 to 2005, these payments increased almost 46%, outpacing the 36% increase in the median homeowner income. An increase that in reality is even higher given that the available data “do not fully reflect the increased costs associated with interest rate resets on mortgages offered with initial teaser rates and the widespread use of option ARMs” and their higher mortgage payments which are being phased in over the 2006 to 2010 period.

Average property taxes, which typically account for just over 4% of a homeowner’s overall income, from 1996 to 2006, increased nearly 66% while the change in homeowner income was at 36.3%, or less than half the rise in average home values of 137.3%.

December 29, 2008

You Are the Message; Package Your Personal Brand

Filed under: Uncategorized — equityexpert @ 12:42 pm
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Image consultant Gloria Starr said “In every business and personal life situation, appearance counts! Packaging is all about appearance. Will someone like you, trust you, buy from you, hire you, date you or ask to marry you?

Your brand at a glance: The way you package yourself is not a mask to disguise yourself. It is exactly the opposite. Your personal packaging is a way to communicate the substance, the integrity and likeability of you as an individual.

“People are influenced consciously and unconsciously by your appearance, your physical attributes, your accessories, your speaking pattern and grammar and your gestures. You will be evaluated on your business card, your resume, the car you drive, the pen you write with, the clothing you wear, your voice and your posture.

“Polish, poise, posture, presence and positioning all add up to a fabulous presentation of yourself. Always showcase yourself in the best possible way – your personal and professional most appealing and authentic self.

“Learn to stand out in the crowd. Select garments that suggest power. Clean lines, solid colors and accessories that spell success. Build a core wardrobe around two or three basic colors and add accents in a blouse or shirt and your accessories. Cloak yourself in the garments that spell leader.

“Excellent posture adds presence, makes you look thinner and adds to the look of confidence and leadership. Head to toe, your package should express your talents and ability, your winning attributes and charisma.”

http://www.gloriastarr.com

December 22, 2008

Filed under: Uncategorized — equityexpert @ 1:37 pm

What We’re Hearing Daily

By Paul Muolo
The Federal Deposit Insurance Corp. had promised to announce a winning bidder on IndyMac FSB by year-end, which means the agency has slightly more than a week left to cut a final deal. Will it be able to wrap up negotiations by New Year’s Eve? The rumor mill is running overtime in regard to what exactly is going on regard to IndyMac’s resolution. The FDIC is offering little in the way of guidance to the press. At stake is a residential servicing portfolio of $180 billion which is the ninth largest in the nation

December 14, 2008

Filed under: Uncategorized — equityexpert @ 4:54 pm

Trying out two really cool services – Ping.fm and Pastebug. Ping.fm allows for posts to multiple services and Pastebug allows copy/paste on iPhone

November 20, 2008

How Disney Used To Do It (PIC)

Filed under: Uncategorized — equityexpert @ 11:01 am

What made Disney movies so magic? Perhaps it was how Walt organized the flow of creativity. This chart, “The Ropes At Disney
’s” explains the whole process. You’ll note that it all starts with “Walt”. And his main focus was “Story” and “Direction”.

read more | digg story

How to Handle Being Carded at Checkout with your Credit Cards?

Filed under: Uncategorized — equityexpert @ 10:09 am
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How to Handle Being Carded at Checkout with your Credit Cards?

 

Have you ever been at the grocery store or at the mall when a retailer asks you for your identification? I know this has happened to me hundredes of times in my life. Practically any time I go into a retailer store I am asked.

 

Did you know that Mastercard, Visa, and Discover forbid retailers from requiring an additional form of identification with a signed creditcard? And that American Express strongly discourages the practice? Well, neither did I until I read a recent snippet on privacy in my June issue of Money Magazine.

 

I did not quite trust the article, so I checked out the Mastercard and Visa merchant manuals to verify (text below) and no doubt — it is right there in plain English. To be clear, merchants can ask to see your identification, but with your refusal to provide it, they cannot prevent you from completing the purchase as long as you have a signed valid card. It is within your rights refuse to provide your driverslicense or other identification. Of course, unless this information is required to complete your purchase — say you are shipping an item.

 

Why is this important? Credit card fraud is the biggest reason. If a merchant is able to obtain your credit card number, expiration date, security code (CID), and the address and zip code information — that is more than enough to commit several types of identify theft and / or credit card fraud. By not providing your information on the drivers license, you prevent those critical pieces of information required to commit fraud from getting into the hands of the criminals.

 

You may think, wait a second — how quickly can they remember all of that information, and in many cases — you are right. It is somewhat difficult while you are standing there to capture all of your details. However, all the questionable individual needs to do is remember that 5-digit zip code from your ID. With your credit card swipe – they have everything else they need as most vendors verify the Credit Card number, the expiration date, the CID, and the billing zip code with purchases. 

 

So, the moral of the story is to be careful of who you give your drivers license to and think twice the next time a merchant asks for identification! While there are two schools of thought here, to me it is clear that the overall damage that someone can do with with the complete information is much higher and time consuming that dealing with the loss or charges on one credit card.

 

How serious of a problem is this? Serious enough to the credit cardcompanies that they have setup phone hotlines and in some cases even online forms! For Mastercard you can either call 800-MC-ASSIST or go online here. For Visa, call 800-VISA-911. And finally, for Discover Cards call 800-Discover. In many cases they will either convince the merchants to accept your card without identification or write up the vendor for an agreement violation.

 

From the Mastercard merchant manual on page 48:

 

 

9.11.2 Cardholder Identification A merchant must not refuse to complete a

MasterCard card transaction solely because a cardholder who has complied with the conditions for presentment of a card at the POI refuses to provide additional identification information, except as specifically permitted or required by the Standards. A merchant may require additional identification from the cardholder if the information is required to complete the transaction, such as for shipping purposes. A merchant in a country or region that supports use of the MasterCard Address Verification Service (AVS) may require the cardholder’s ZIP or postal code to complete a cardholder-activated terminal (CAT) transaction, or the cardholder’s address and ZIP or postal code to complete a mail order, phone order, or e-commerce transaction.

 

And from the Rules for Visa Merchants, Page 29.

 

 

Requesting Cardholder ID:

When should you ask a cardholder for an official government ID? Although Visa rules do not preclude merchants from asking for cardholder ID, merchants cannot make an ID a condition of acceptance. Therefore, merchants cannot refuse to complete a purchase transaction because a cardholder refuses to provide ID. Visa believes merchants should not ask for ID as part of their regular card acceptance procedures. Laws in several states also make it illegal for merchants to write a cardholder’s personal information, such as an address or phone number, on a sales receipt.

November 11, 2008

Real Estate Market Focus

Filed under: Uncategorized — equityexpert @ 5:53 pm
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Builder Sees Increased Demand

By Brad Finkelstein

LEXINGTON, SC-There is a “marked increase” in the number of pre-sold custom built homes, according to one builder in this market. The reason: stabilized and lower builder material costs, coupled with lower interest rates.

“I have experienced more demand for large, high-end custom homes in the last three months than I had in the last two years combined,” said local builder Steve Baudo, owner of Baudo & Associates Home Builders Inc. here. “We typically focus our efforts on homes starting around the $400,000 and up, but lately the bulk of interest seems to be in the $1,000,000 plus range. We are in the process of gearing up to meet the demand as our pipeline continues to fill up.”

Todd Lewis, senior account representative with 84 Lumber Co., explains why some people might be interested in a custom-built home. “Lumber composites (which include pine, spruce, and fir) have dropped over 34%. Panels (plywood) have dropped over 12%. The overall lumber market has changed very little over the past 24 months. With lumber on a ten-year low and little change in the market recently, one would tend to rationalize that drastic price decreases are not on the horizon. In combination with competitive quality labor prices, readily available lots, record low interest rates, and a down lumber market, now is the perfect time to build a home not only as everyone dreams of but also as a sound investment.”

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