Equity Expert’s Weblog

January 4, 2009

3 Ways to Promote Your Products and Services

Filed under: Marketing — equityexpert @ 2:57 pm
Tags: , ,

Here are some simple ways to promote your products and services in 2009 courtesy of Salesrep Radio (check out their excellent podcast here):

  1. You talk about your product/services – face to face networking like BNI
  2. You write about your product/services – start a blog
  3. Other people talk about your product/services – testimonials

Testimonials – use them to fulfill this third type of marketing

  • Holidays – we just came through the rounds of cards so send a note anytime you can add some value to your clients’ lives.
  • Use social opportunities to build relationships – there really is something to those extra football tickets after all
  • ASK for the testimonial using these questions:
    • Why was it a good experience?
    • Describe the experience with your salesperson
    • Describe your experience with the product/service
  • Use an online assessment tool – like SurveyMonkey
  • Methods:
    • Written – develop a scrapbook, use your website (think of Amazon user reviews)
    • Audio – carry a voice recorder or turn your phone into one
    • Video – next wave – by seeing that client, prospects can see the sincerity of the message.  Check out the Flip MinoHD

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