Emotional Factors Key in Homebuying, Study Finds
By Bradley Finkelstein
PARSIPPANY, NJ – A survey conducted for Coldwell Banker Real Estate LLC found that more than three out of every four persons surveyed said the quality of a home is more important than the square footage.
The survey was driven by the results of a less formal online quiz, which piqued the company’s curiosity as to what are the emotional factors in a home buying decision.
Almost 60% of the respondents said “the feel” of a home was just as important as the price.
First impressions count; the survey found that 12% believed the home was “the one” even before stepping inside. That went up to 51% after the first visit.
